What Is Sentiment Analysis and How to Use It to Improve Your Business
There’s a question no business should be able to answer with “more or less.” Why do you get bad reviews? Not “in which areas could you improve.” Not “what does this month’s average say.” But: what is happening exactly, when does it happen and where. Sentiment analysis exists to answer that question. And most businesses […]
How Your Reviews Affect Google Rankings in 2026 (And Why AI Changed Everything)
Until recently, managing your Google reviews well meant one thing: having a good score and responding politely. In 2026, that’s no longer enough. And if your business receives reviews — regardless of sector — you need to understand what has changed. Reviews are no longer just for customers We’ve always known that reviews influence purchasing […]