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The 10 cities with the best travel quality in Spain

Top ten travel quality cities in Spain
Top 10 travel quality cities in Spain.
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Spain is one of the most attractive countries for any type of tourism. From gastronomic experiences and wine tasting to hiking and camping, to city tours and tourist attractions or monuments and any other travel trend. Its rich culture allows any traveler to experience a 360° experience embracing all the senses with music, food, architecture, dance, landscapes and amazing craftsmanship.

In 2023, Spain had more than 1 925 397 reviews with an average rating of 4.11 on TripAdvisor, Google, GetYourGuide, Expedia and Viator, in which, there are some cities that really stood out. The top ten cities with the best travel quality for tourists based on the number of online reviews are:

  1. Barcelona (1 089 128) with 4.38.
  2. Madrid (665 239) with 4.03
  3. Seville (38 957) with 3.97
  4. Santiago de Compostela (15 529) with 4.23
  5. Malaga (9880) with 3.98
  6. Mallorca (7283) with 3.8
  7. Valencia (5783) with 3.85
  8. San Sebastian – Donostia (4842) at 3.97
  9. Toledo (1038) with 4.49
  10. Bilbao (938) with 5.00
Best travel quality cities in Spain
Best travel quality cities in Spain


1.- Barcelona

Barcelona is one of the most famous cities in the world, so it is not surprising that the quality of tour offers is excellent. This artistic city has several attractions that have become an absolute must, for example, La Sagrada Familia and Gaudi’s Casa Batlló. However, their average rating of 4.38 uncovered a clear predominance of gourmet tours.

La Sagrada Familia, Barcelona
La Sagrada Familia, Barcelona

2.- Madrid

You can’t go to Madrid without visiting the Retiro Park and the Prado Museum, two jewels of the country that the capital hosts and that travelers from all over the world come specifically to visit. Even songs have been written about Madrid, as it has the incredible ability to make tourists fall in love with it even on their first visit. For this reason, they have come out with a 4.03 rating in the quality of their tours, emphasizing the gastronomic tours.

Palacio de Cibeles Madrid
Cibeles, Madrid

3.- Seville

From Flamenco shows to Plaza España and Las Setas, strolling through the beautiful cobblestone streets of the city center is incredibly enjoyable, whether by foot, bike or scooter. Although, Seville’s high rating of 3.97 actually shows a tourist preference for gastronomic tours.

Las Setas, Sevilla
Las Setas, Sevilla

4.- Santiago de Compostela

If you went to Santiago and didn’t visit the cathedral, did you really go to Santiago de Compostela? The Cathedral of Santiago is a beauty that seems straight out of a movie, and that people visit, either directly or after walking, biking or hiking the famous Camino de Santiago. Thus, it got a rating of 4.23 with a focus on day trips.

Catedral De Santiago, Santiago de Compostela, Galicia
Catedral De Santiago, Santiago de Compostela, Galicia

5 .- Malaga

The Glass and Crystal Museum, the Picasso Museum, the beautiful views and the climate of Malaga are the best reasons to visit this Andalusian city and travelers know it. Visitors from all over Europe come especially for the delightful weather of the city and stay to enjoy the Andalusian culture at its best. Therefore, Malaga obtained a score of 3.98, highlighting the activity tours around its beaches.

Malaga city center
Malaga city center

6.- Palma de Mallorca

Between coves and turquoise waters, Palma de Mallorca is a favorite destination, especially for a large German population to disconnect from daily life and take advantage of the island’s warm climate. Days of sun and sea enjoyed under the cool shade of an umbrella are the favorite activity in Mallorca, thus, the 3.8 rating that highlights this island was mostly influenced by the tours to its natural attractions.

Palma de Mallorca
Palma de Mallorca

7.- Valencia

A Valencian paella and a visit to the Museum of Arts and Sciences are the perfect day trip to Valencia. However, a good sightseeing tour makes you absorb the magic of this city, as well as both its gastronomy and its spectacular architecture. However, the 3.85 rating was earned by attractions, such as its natural parks surrounding the city center.

Arts and Science Museum, Valencia
Arts and Science Museum, Valencia

8.- San Sebastian – Donostia

San Sebastian is known for its stunning beaches with an almost greenish blue water that no one wants to miss. Although the gastronomy is not far behind, the magnificent Galician dishes fascinate so much that people from different corners of the world come to try them. Therefore, they have helped to give it a 3.97 rating with a gastronomic approach.

San Sebastian Donostiarra
San Sebastian- Donostia

9.- Toledo 

The Spanish walled city, very close to the capital and with a beautiful medieval atmosphere, Toledo is an exquisite destination for international and local travelers. This city, home to the mythical Don Quixote de la Mancha, is described by Miguel de Cervantes himself as “a craggy nightmare, the glory of Spain and the light of its cities”. So, it earns a 4.49 rating with Sightseeing tours at the top. 

Toledo, the Spanish walled city
Toledo, the Spanish walled city

10.- Bilbao

With one of the most recognized museums worldwide, the Guggenheim Museum, is a city in the Basque Country that attracts a lot of international tourism. This great city has an extremely beautiful old town where travelers enjoy strolling. However, its gastronomic tourism is what has given it a 5.00 rating.

Guggenheim Museum, Bilbao, Basque Country
Guggenheim Museum, Bilbao, Basque Country

This is how we highlight the importance of generating online reviews. For example, the city of Bilbao, despite having a rating of 5.00, has only 938 online reviews. On the contrary, Barcelona ended 2023 with 1,089,128 reviews and a very good rating of 4.38, which is why it has taken the first place in our ranking. Having more reviews creates a higher degree of trust with potential customers, which leads to more sales, even better is to get positive reviews.

This analysis has been created with the data provided from our software that helps tour operators manage, filter, examine and respond to the reviews in all the platforms they signed up for. Check out what other benefits TourReview can provide for tour and activities operators on our webpage!

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