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Summer tourism insights: American and Asian tourists reshape the market

summer insights for tour operators

As the high season kicks off in northern hemisphere tourism destinations, TourReview, the leading review platform for tours and activities, has conducted an in-depth analysis of the latest trends in the sector. This summer promises to be slightly different from the last, as American and Asian tourists begin to fly long haul again, introducing new dynamics […]

Finalists Announced: 2024 North American Arival TourReview Spotlight Awards

With the second North American edition of the Arival TourReview Spotlight Awards around the corner, we’re excited to announce the top 10 finalists for each category and size segment here! In partnership with Arival, a leading voice and community for the tourism industry, we created the Arival TourReview Spotlight Awards to recognize the efforts that […]

Understanding the Psychology of Reviews for Tour Operators

The Psychology of Reviews

In the ever-evolving travel industry, tour operators play a crucial role in shaping unforgettable journeys for modern travelers. Amidst the digital revolution, online reviews have become a powerful tool for shaping perceptions and driving consumer engagement. Understanding the psychology behind reviews is essential for tour operators aiming to optimize their online presence and build a […]

The impact of reviews and review collection on tour operator branding and marketing

Impact of review collection for tour operators

In today’s digital age, the influence of online reviews goes way beyond just ratings. For tour operators, harnessing the power of reviews and mastering review collection can make a big impact on branding, marketing, and ultimately, bookings. Let’s dive into how online reviews shape the tourism industry landscape and present some great marketing opportunities for […]

The negative keywords list that Tour Operators usually get in online reviews

Negative Keywords list for Tour Operators

Negative keywords are generated through negative online reviews, and analyzed and filtered through the TourReviews’ AI and BI integrated software that sorts sentiment in these. So, they indicate aspects and points of concern and improvement in each tour according to the most important KPI, the customer’s voice. This is an opportunity to enhance and refine […]

Change through feedback: how to profit from online reviews as a tour operator

Change through feedback

Feedback and reviews, they tell you the most important data for your business. They show you the most important KPI, the customer’s voice. Feedback shouldn’t be taken personally, it is just a comment on the client’s experience that could help you grow, hence the importance of online reviews. Based on their opinions about what they […]

Offer the perfect added values for your tours on Valentine’s day

Offer the perfect added values for your tours on valentines day

14th of February, Valentine’s day, the day of love. According to an article last updated in 2023 of The New York Times, the origin of Valentine’s day is quite the mystery, nevertheless, there are several theories on how it came to be. The most popular one is that it originated from the roman wine-fueled fertility […]

Trends in Fitur Madrid 2024

Trends in Fitur 2024

Last week, from the 24th to the 28th of January, IFEMA hosted Fitur 2024, in which several countries from all continents shared a piece of their culture. Fitur is the international tourism fair in Spain where different tour operators go to do networking and attract more people to their countries, but it also gathers the […]

The importance of online reviews when deciding travel plans

The importance of online reviews when deciding travel plans

Relevance of online reviews when buying tours Online reviews reflect customer satisfaction and are a key factor into deciding and buying tours during travel planning. So, they can build a good online reputation for your business. Positive online reviews are the natural consequence of a great customer experience. Not only are they the key factor […]

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