Change through feedback: how to profit from online reviews as a tour operator

Change through feedback

Feedback and reviews, they tell you the most important data for your business. They show you the most important KPI, the customer’s voice. Feedback shouldn’t be taken personally, it is just a comment on the client’s experience that could help you grow, hence the importance of online reviews. Based on their opinions about what they […]

Offer the perfect added values for your tours on Valentine’s day

Offer the perfect added values for your tours on valentines day

14th of February, Valentine’s day, the day of love. According to an article last updated in 2023 of The New York Times, the origin of Valentine’s day is quite the mystery, nevertheless, there are several theories on how it came to be. The most popular one is that it originated from the roman wine-fueled fertility […]

Trends in Fitur Madrid 2024

Trends in Fitur 2024

Last week, from the 24th to the 28th of January, IFEMA hosted Fitur 2024, in which several countries from all continents shared a piece of their culture. Fitur is the international tourism fair in Spain where different tour operators go to do networking and attract more people to their countries, but it also gathers the […]

The importance of online reviews when deciding travel plans

The importance of online reviews when deciding travel plans

Relevance of online reviews when buying tours Online reviews reflect customer satisfaction and are a key factor into deciding and buying tours during travel planning. So, they can build a good online reputation for your business. Positive online reviews are the natural consequence of a great customer experience. Not only are they the key factor […]

The 10 cities with the best travel quality in Spain

Top ten travel quality cities in Spain

Spain is one of the most attractive countries for any type of tourism. From gastronomic experiences and wine tasting to hiking and camping, to city tours and tourist attractions or monuments and any other travel trend. Its rich culture allows any traveler to experience a 360° experience embracing all the senses with music, food, architecture, […]

How to use quality photography to boost your tours

use quality photography to boost tours

Photography is the art of expression through the freezing of moments. It can inspire various emotions which makes it a very powerful tool to use. In today’s mostly virtual world, photography plays a huge role. Social media is turning into the biggest source of information and its main hook is the images used. Photographs can […]

How to become the best option for Gen Z travelers

Become the best option for Gen Z travelers

Why cater to Gen Z travelers?  Gen Z or Gen Zers is the new generation of young adults born from 1997 to 2012. This means, they are entering the workforce and haven’t reached their peak income. However, they are also the generation that spent their early twenties in the lockdown of the pandemic, which means […]

How to efficiently deal with negative reviews of your tours

How to deal with negative reviews of you tours

Getting reviews can either be great or concerning. Negative reviews can be hard to read when you know all the effort and work you put daily into your tours, however, they do happen. Not everyone is going to like everything you do, so you need to learn how to deal with the negative feedback you […]

Cities with the best travel quality

Cities with the best travel quality

Top 10 Europe cities with the best travel quality Europe is one of the most popular destinations for big trips, nevertheless these were the top 10 cities with the best travel quality in Europe according to online reviews in 2023. The data was gathered through online review portals such as TripAdvisor and Google, we reviewed […]

Social media for tour operators: the 5 ultimate step guide

social media for tour operators

In the post pandemic world, online presence is the first impression possible clients get of your tour operator business. A good, consistent and quality presence can get you awareness and consideration through social media channels, as well as trust to buy your tours. Post tour, it can help you grow your positive user reviews, social […]