We took a sample of 500 tour operators with the best reviews on TripAdvisor, GetYourGuide, Expedia, Google, etc. According to hard data gathered by the TourReview software and online visitor reviews, the most popular tour category is sightseeing tours.
Sightseeing tours are focused on visiting historical sites, the most famous landmarks and attractions. Therefore, they are the perfect option for tourists who would like to see a full overview of the city’s or region’s highlights and history. Sightseeing tours are invaluable for travelers, providing immersive experiences and deeper insights into destinations. With expert guides and structured itineraries, these tours offer access to iconic landmarks and hidden gems.
Beyond enriching cultural understanding and appreciation for local heritage, sightseeing tours promote responsible travel and respect towards the customs and traditions. These tours create cherished memories, leaving a lasting impact on travelers and making them an essential component of any meaningful travel experience. Sometimes this type of tours can be held in the form of city sightseeing hop on hop off buses.
During the 2024 European Arival TourReview Spotlight Awards that were held during Arival 360 Berlin last March 2nd, we highlighted the Tour Operators with the best customer experience quality according to online reviews. So, our winners display the ultimate characteristics to be a top choice for possible visitors. Our winners in each segment of the category Sightseeing Tours were:
Small supplier: M&T Lyon Tours
Medium supplier: The Bloody Tour of York
Large supplier: Runner Bean Tours Barcelona
These were the ultimate champions of Sightseeing Tours, they won against nine other finalists of each segment in this category. Nevertheless, the analysis gathered from these Tour Operators’ reviews allowed us to shed light into their most powerful positive keywords. So, these were our findings for the best qualities that made them winners.
- Great guides
- Excellent historical information
- Interesting and enjoyable tour
- Great value for money
- Few people
- Great fun for the family
- Very knowledgeable and interesting guide
- The guide interacted with every person in the tour
- Friendly and engaging guides
- Easy booking process
- Great stories about the places visited
- Guides speak fantastic english
- Guides answered every question
As previously seen, one of the most important factors for a great quality visitor experience are the tour guides; how engaging and friendly they are, how they put historical facts into hypnotizing storytelling, and how well they interact with foreign visitors and families. Therefore, one of the steps to improve your tours should be forming excellent tour guides.
On the other hand, having small groups so the guides can focus on everyone and provide a better affair, having a great value for money and offering a seamless booking process, are other of the most important aspects for visitors.
This data has been collected with the TourReview software, which specializes in the centralization of online reviews. TourReview works with unbiased AI and BI integrated technologies to provide different kinds of analysis for tour operators, from sentiment to time and tour analysis. It also offers scheduled reports to help improve the quality of customer experience and promote a better online reputation.
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