Which influencers to use and which videos to shoot to master TikTok as a tour operator and maximize reach and engagement?
Photography and videography are two of the most important tools to improve your social media presence and increase the engagement you have with your audience. That’s why TikTok, as a video platform, has become one of the most popular search engines and social media platforms for today’s youth. To target them, Gen Z and Millennials, […]
Types of customer satisfaction surveys and the data driven insights and analytics they provide
In the tourism industry, customer satisfaction surveys are the primary and vital tool to improve the customer experience quality and become the best option for potential travelers. This will shoot your sales through the roof and guarantee you an increase of bookings. That’s why it is critical to choose the best types of customer satisfaction […]
Tour categories: Visitor Attractions Tours
Visitor Attractions Tours hold immense significance in enhancing travel experiences by offering captivating explorations of iconic landmarks and points of interest. These tours provide well-structured itineraries led by knowledgeable guides, ensuring visitors to gain valuable insights into the historical, cultural, and natural significance of each attraction. By immersing travelers in the rich heritage and stories […]
Tours Category: Adventure Tours & Activities
The category Adventure Tours & Activities holds great significance as it recognizes tour operators who present exceptional and diverse experiences for travelers. These activities encompass a wide range of adventures, from adrenaline-pumping outdoor pursuits to enriching cultural immersions. By showcasing the essence of each destination, these activities allow participants to engage with nature, history, and […]
Tours categories: Culinary Tours & Experiences
After a careful analysis of data, Culinary Tours and Experiences came in second as one of the most popular tour categories based on online customer reviews. As the name says, these kinds of tours are more focused on the gastronomy of the destination, therefore only showing a specific area of their culture. Nevertheless, these are […]
The negative keywords list that Tour Operators usually get in online reviews
Negative keywords are generated through negative online reviews, and analyzed and filtered through the TourReviews’ AI and BI integrated software that sorts sentiment in these. So, they indicate aspects and points of concern and improvement in each tour according to the most important KPI, the customer’s voice. This is an opportunity to enhance and refine […]
Tours categories: Sightseeing Tours
We took a sample of 500 tour operators with the best reviews on TripAdvisor, GetYourGuide, Expedia, Google, etc. According to hard data gathered by the TourReview software and online visitor reviews, the most popular tour category is sightseeing tours. Sightseeing tours are focused on visiting historical sites, the most famous landmarks and attractions. Therefore, they […]
The top 10 countries with the highest travel quality in Europe
Europe is a very attractive destination for travelers, whether they are domestic or inbound tourism, usually because of the rich history and culture of the continent. Europe itself had 11 782 911 reviews in 2023, leaving it a qualification of 4.16. Nevertheless, certain countries had a special spotlight according to the online reviews on platforms […]
Change through feedback: how to profit from online reviews as a tour operator
Feedback and reviews, they tell you the most important data for your business. They show you the most important KPI, the customer’s voice. Feedback shouldn’t be taken personally, it is just a comment on the client’s experience that could help you grow, hence the importance of online reviews. Based on their opinions about what they […]
Travel AI for Tour Operators
Generative AI has given the world a science fiction-like form of practicality and solutions. It allows for the seamless and accurate simplification of many processes in all kinds of industries. Tours & Attractions businesses use AI to create and optimize descriptions and listings, improve customer service and communications, and streamline online booking operations. Consequently, the […]
